The overall objective of INNOTOURCLUST is to improve competitiveness and cooperation of Italian, Albanian and Montenegrin SMEs through the creation of an innovative cross border tourist cluster, focused on the integration and training of local economic operators, so that they can meet the growing international demand for ‘tourist experiences’. This will be achieved through the supply of new services, products and cooperation opportunities among SMEs, local stakeholders, public authorities and business organizations and will lead to a new cross border integrated  tourism network.